Castle Copywriting

Portfolio

Work that speaks for itself.

A selection of projects across email, web copy, and brand messaging — and the results they delivered.

Email sequence

Sustainable goods e-commerce brand

Welcome flow that doubled open rates

The challenge

The client had a growing email list but a generic, out-of-the-box welcome sequence that wasn't converting new subscribers into buyers. Open rates sat at 18% and click-through was nearly flat.

The approach

I rewrote their five-email welcome flow from scratch — leading with brand story, building trust through social proof, and introducing their product range with copy that matched the warmth and values of their audience.

The results

38%

Open rate

up from 18%

4.2×

Click-through rate

increase

+61%

Revenue per subscriber

within 60 days

"Castle Copywriting completely transformed how we talk about our products. Our email open rates doubled within the first month."

Website copy

Boutique service business

Homepage copy that finally sounds like them

The challenge

The founder had written her own website copy but felt it sounded stiff and corporate — nothing like how she actually talked to clients. Visitors were bouncing and inquiries were rare.

The approach

After a deep-dive discovery call, I rewrote the homepage, about page, and services page with copy that captured her warmth and expertise. Every section was built around the specific language her best clients used.

The results

−34%

Bounce rate

improvement

3×

Inquiry form submissions

increase

+2.1 min

Time on page

average increase

"I finally feel like my website sounds like me — but better. The copy is warm, clear, and it actually brings in leads."

Brand messaging

Early-stage SaaS startup

Messaging framework for a product launch

The challenge

A two-person SaaS team had a great product but couldn't agree on how to describe it. Their landing page was technical and jargon-heavy, and early beta users said they didn't understand what problem it solved.

The approach

I ran a messaging sprint — interviewing the founders and three beta users, then building a core messaging framework with a clear value proposition, three audience-specific angles, and a headline hierarchy for the launch page.

The results

11.4%

Landing page conversion

from 2.8%

+180%

Demo requests

in launch month

9.1/10

Messaging clarity score

user survey

"We finally had words for what we'd been building. The framework made every piece of marketing easier to write."

I write:

Email sequences & newslettersWebsite copy & landing pagesBrand messaging & strategy

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